upper 90

Upper 90 opened its first store in the Upper West Side of NYC in 2009, and M² has had some involvement in each of its subsequent store designs (in Brooklyn, Queens, and Long Island) as well.  A new business designed to reach an underserved soccer-loving population in NYC, Upper 90’s stores have evolved into interactive environments tailored choosing the equipment that works best for each athlete, whether a serious pro or casual player, by incorporated in-store playing fields into the design. M² served as project manager for the core & shell portion of the UWS store while working with W+A.